What is Listen4Good?
Listen4Good is a Fund for Shared Insight initiative designed to help nonprofits build sustainable, high-quality, client-focused feedback loops that lead to meaningful change. Our goal is to provide widespread access to tools and resources that help organizations systematically listen to and respond to the people they seek to help, especially those whose voices are least heard. Working with funders and nonprofits, L4G is building key infrastructure for feedback in the social sector and creating a community of organizations committed to using feedback and constituent input to bring about positive changes in the way they make decisions, deliver services, and partner with clients.
Since 2016, Listen4Good has supported more than 450 customer-facing nonprofits — across issue areas, communities, and budget sizes — as they seek to make meaningful improvements to programs and services based on their clients’ needs and preferences. L4G’s survey methodology offers a simple, yet systematic and rigorous way to listen to, elevate, and respond to the people who organizations and the social sector collectively seek to help.
Our long-term goal is to make Listen4Good available to any direct service organization around the country interested in implementing high-quality, client-focused feedback loops using our array of specially designed tools and supports. For 2020, we are now offering two ways for funders and organizations to participate in Listen4Good in 2020:
1. Listen4Good Online+
Organizations guide themselves through Listen4Good with access to an interactive web app, webinar series, limited coaching, and other supports. To participate in 2020, organizations or a sponsoring funder pay a subsidized fee of $1,000 each. We especially encourage funders that signed the Council on Foundations’ COVID-19 philanthropy pledge to nominate and sponsor their grantees.
2. Listen4Good Co-Funded Grant Program
Organizations nominated by a funder receive an 18-month, $30,000 capacity-building grant, unlimited access to a dedicated coach, facilitated funder interaction, and access to an interactive web app and other supports.
Compare Our Two Programs
|L4G Online+||L4G Co-Funded Grant Program|
|Deadline to apply||August 19, 2020||July 17, 2020|
|Key consideration for organization||Commitment and capacity to work independently with mostly online supports||Commitment and capacity to work with a nominating funder and L4G coach|
|Application process||Must complete a brief application||Must complete an application with a follow-up interview and awards made on competitive basis|
|Grant||None||$30,000 capacity-building grant|
|One-on-one L4G Coaching||Limited (~3 hours)||Unlimited with dedicated coach|
What Do Nonprofits Do as Part of Listen4Good?
Participating organizations use a specially curated set of resources to move through L4G‘s proven five-step process for building high-quality feedback loops. (Learn what a high-quality feedback loop is here.) Working on L4G’s interactive web app (and with a variety of supports depending on the L4G program), organizations access tools and create surveys that include the following core L4G questions:
- How likely is it that you would recommend […] to a friend or family member?
- What is […] good at?
- What could […] do better?
- Overall, how well has […] met your needs?
- How often do staff at […] treat you with respect?
L4G surveys can be further customized with additional questions, and can be administered in a variety of modes (e.g., by mobile phone, computer, or paper) and in multiple languages. Collected responses automatically integrate into the L4G interactive web app, which is built on the SurveyMonkey platform, giving organizations a valuable set of tools with which to analyze their results.
The L4G web app also offers a rich array of content and supports — including step-by-step guides, video tutorials, and peer examples — across all the elements of a high-quality feedback loop. And participants have access to a new peer learning opportunity, L4G Community, a thriving online platform where they can connect with like-minded nonprofits and learn from others’ feedback experiences.
The way we heard from patients was unorganized and lacked actionable data. . . . Decisions made for the patients were based off of staff feedback rather than patient feedback. Because of this, there was no intention to follow through with the patient and close the feedback loop; it was merely a linear process. That has been the greatest opportunity given to us through Listen4Good: implementing a perpetual feedback loop that begins and ends with the patient.
How Do Nonprofits Benefit from Participating in Listen4Good?
Listen4Good gives direct-service organizations that care about client voice an easy-to-navigate roadmap, suite of tools, and the expert supports needed to build thoughtful and useful survey systems for repeated use with clients. Studies show that L4G-participating organizations
- use L4G survey data to make specific improvements to programs, services, operations, and client-staff interactions;
- build enduring institutional capacity that allows them to maintain strong feedback systems even after Listen4Good;
- gain a peer learning community and deeper ties with funders; and
- often develop a culture of openness and listening, which advances efforts around equity, diversity, and inclusion.
For more details about Listen4Good’s impact and outcomes, see these multiyear studies of nonprofits, funders, and clients by ORS Impact, Fund for Shared Insight’s learning and evaluation partner.
They taught us how to solicit feedback. They taught us what to look for in feedback. They taught us how to analyze the data. They brought us together with big groups and taught us more about feedback loops. You know they really just sprinkled the change, the seeds of change within the organization.
What Does Listen4Good Look Like at Nonprofits Around the Country?
Want to Learn More?
Articles and resources
- Listen4Good Overview, Jan 2019
- “Why Customer Feedback Tools Are Vital for Nonprofits,” Harvard Business Review, Feb 2019
- “How End-User Feedback Can Become a Nonprofit’s Innovation Engine,” Stanford Social Innovation Review, Jan 2019
- Listen4Good Data Analysis, Harder+Company, Aug 2018
- Listen4Good: 2016-2017 Cross-Cohort Findings, ORS Impact, Jul 2018
- Nonprofit and Co-Funder Experiences with Listen4Good: Reflections on Year One, ORS Impact, Mar 2018
- “Perceptual Feedback: What’s it all about?” Ekouté Consulting, Feb 2017
- Listening to Beneficiaries Helps Nonprofits Learn What Doesn’t Work, The Chronicle of Philanthropy, Dec 2016
with your feedback and questions.