What is Listen4Good?

Listen4Good is a Fund for Shared Insight initiative designed to help nonprofits build sustainable, high-quality, client-focused feedback loops that lead to meaningful change. Our goal is to provide widespread access to tools and resources that increase the capacity among organizations to systematically listen to and respond to the people they seek to help. Working with funders and nonprofits, L4G is building key infrastructure for feedback in the social sector, and creating a community of organizations using client feedback to inform positive changes in the way they work, make decisions, deliver services, and relate to clients.

Since 2016, Shared Insight’s Listen4Good has supported more than 450 customer-facing nonprofits — across issue areas, communities, and budget sizes — as they seek to make meaningful improvements to programs and services based on their clients’ needs and preferences. L4G’s survey methodology offers a simple, yet systematic and rigorous way to listen to, and respond to, the people at the heart of our work.

Nonprofits can participate in L4G, which features an interactive feedback-loop-building website, through either a co-funded grant program or an online pilot program, L4G Online Beta. L4G Online Beta is currently in progress. For new opportunities to participate in an L4G co-funded grant round, nonprofits go here; funders, here.

To read stories and see videos highlighting the L4G experiences of organizations, funders, and clients, go here.

What Does a High-Quality Feedback Loop Look Like?

We believe that for feedback systems to thrive, they need to:

  • Employ simple yet flexible data collection approaches.
  • Capture a large number of representative client voices and gather credible, candid feedback.
  • Identify areas for celebration and areas for improvement, while shedding light on differential experiences across specific client groups.
  • Engage organizational decision-makers (and external stakeholders, such as funders) to learn from client feedback and implement changes based on what is learned.
  • Close the loop by sharing back with clients what was learned from listening to them and the specific ways that an organization is responding to feedback.


What Do Nonprofits Do as Part of Listen4Good?

Participating nonprofits use a specially curated set of resources to move through L4G‘s proven five-step process for building high-quality feedback loops. Working on L4G’s interactive web app (and with a feedback coach, if they are part of the co-funded grant rounds), organizations create surveys that include the following core L4G questions:

  1. How likely is it that you would recommend […] to a friend or family member?
  2. What is […] good at?
  3. What could […] do better?
  4. Overall, how well has […] met your needs?
  5. How often do staff at […] treat you with respect?

L4G surveys can be further customized with additional questions, and can be administered in a variety of modes (e.g. by mobile phone, computer, or paper) and in multiple languages. Collected responses automatically integrate into L4G’s interactive website, which is built on the SurveyMonkey platform, giving organizations tools to analyze, benchmark, and share their data and results. The L4G site also offers a rich array of supports — including step-by-step guides, video tutorials, and peer examples — across all the elements of a high-quality feedback loop.

What Has Listen4Good Accomplished So Far?

  • We have pioneered the use of a simple five-question tool based on the Net Promoter System (NPS®) that has proven effective in capturing important information about clients’ experiences with direct-service organizations.
  • We have increased the capacity of hundreds of organizations to systematically collect and act on feedback from the people they seek to help. Evaluations show that participation in L4G is helping nonprofits gain new insights, make changes to programs and operations, and foster cultures of responsiveness and attentiveness to client needs.
  • We have developed the first-ever comprehensive, client-focused benchmark system that allows organizations to compare and model their client-feedback results across distinct issue areas, including health, education, human services, and community and economic development.
  • We have engaged more than 100 funders in supporting, using, and valuing client feedback.

What Does Listen4Good Look Like at Nonprofits Around the Country?

See all stories
poster of Genesys Works Feedback Story
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Want to Learn More?

Articles and resources

Perceptual Feedback: A new paper offers a consistent and practical definition
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